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have blizzard make the game :)

guaranteed success.

 

seriously though

 

to be a successful game you  need a few variable things.

 

good gameplay

good graphics

good word of mouth (just look at Wii sales- that is almost100% word of mouth advertising)

 

another way to have a successful game is who the Dev is.

 if Blizzard develops the game, instant million+ seller guaranteed

Epic is getting a great reputation as well. 

bioware  has a good reputation as well

rockstar