By using this site, you agree to our Privacy Policy and our Terms of Use. Close
Borkachev said:

Just about every game commercial ever made. As a rule, they're atrocious.

At some point 15 years ago, somebody decided that games weren't "cool" enough to stand on their own in ads, so the "gimmick ad" was born: basically, it's 25 seconds of live action footage showing some really bad joke or artsy scenario that vaguely relates to the game, then 3 seconds of game footage, then 2 seconds of logos. And even now, when games have reached a storytelling and visual level where there should be no question that they can be the focus of the ad, we're still stuck with this crap 80% of the time.

Can you imagine if they advertised movies this way? Never actually show any footage from it, and instead show a bunch of doofuses reenacting a scene from it or have a guy in a mascot outfit describe it to us?

Sony has to deserve a lifetime achievement award for Ads that Pissed Me Off. It's difficult to pick the worst one... the "woman on a toilet" ad in Europe was pretty awful, but on the other hand, once the whole 5 minute ad was released it wasn't that bad as a sort of indie film... it just didn't have the slightest chance of making anyone buy a PS3. The white room ads were inarguably godawful, of course... But I think the very worst has to be the talking squirrel/rat/whatever PSP ads. Nothing, nothing could top those pieces of utter crap.

The last really good game ad I remember seeing was for Final Fantasy: Crystal Chronicles on GC. Basically, it was just the theme song to the game (the actual theme song, not some pop piece the marketers decided would be better) played over footage of the game for 30 seconds. Simple and refreshing.

There have been other good game ads, definitely. Not many have stuck with me though.

 


100% correct. 

Game ads are by far the most divergent from the product they are trying to sell out of ANY industry.  Even in the cavemen commercials, they MENTION insurance throughout the commercial.  You SEE people eating a snickers in the commercials.

As a callback to my previous post about Halo 3, I never once saw a second of gameplay footage in a single one of the ads for that game.



I am a Gauntlet Adventurer.

I strive to improve my living conditions by hoarding gold, food, and sometimes keys and potions. I love adventure, fighting, and particularly winning - especially when there's a prize at stake. I occasionally get lost inside buildings and can't find the exit. I need food badly. What Video Game Character Are You?

Mega Man 9 Challenges: 74%

Waltz Tango Jitterbug Bust a move Headbanging
Bunny Hop Mr. Trigger Happy Double Trouble Mr. Perfect Invincible
Almost Invincible No Coffee Break Air Shoes Mega Diet Encore
Peacekeeper Conservationist Farewell To Arms Gamer's Day Daily Dose
Whomp Wiley! Truly Addicted! Truly Hardcore! Conqueror Vanquisher
Destroyer World Warrior Trusty Sidearm Pack Rat Valued Customer
Shop A Holic Last Man Standing Survivor Hard Rock Heavy Metal
Speed Metal Fantastic 9 Fully Unloaded Blue Bomber Eco Fighter
Marathon Fight Quick Draw G Quick Draw C Quick Draw S Quick Draw H
Quick Draw J Quick Draw P Quick Draw T Quick Draw M Quick Draw X