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Sony- Making PS3 too expensive to manufacture causing Sony to sell the system at a high price. Also Sony Concentrated too much on hardware and not enough on new game franchises. Look at Nintendo they release Brain Training and Nintnedogs and those are selling millions.

Sega- Releasing Dreamcast. Sega should have known it was over after Saturn. Sega was no match for Microsoft, Nintendo, and Sony financially and creatively.

Nintendo – Continuing to have cartridges for N64. Also launching a Luigi game instead of Mario during Gamecube’s launch. Though I did enjoy playing Luigis mansion.

Microsoft? – Thinking that they can someday be profitable in Asia.