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The Assassin's Creed commercial ran during the New England vs Colts game.   It started with the Playstation turning into an Octopus, then had the regular Ubisoft spot, and then ended with the PS3 logo. 

I don't know if Ubisoft really cares if a person buys the game on the PS3 or the 360.  As long as people buy the game, they are happy.