Yeah it is a smoking deal. I believe you can do it online and add the three movies which will ring out as "0" and do a pick up in store. If you can do it this way, I would highly recommend it since in store selection can vary widely. My closest Best Buy has at least a 3:1 selection of HD-DVD over Blu-Ray while another BB on the other side of town has more like a 3:2 BRD to HD-DVD. Weird but at least online you have the full selection...