This article is nonsense, as it doesn't even have basis. DVD sales aren't going anywhere, as it's HD media that are struggling. Enderle is nearly self contradicting himself.
Even if Walmart was trying to do this, they should understand the market. People who bought expensive Full HD TV won't go for cheap players. Already, the players on the market right now can't cope with judder that comes from movie material on HD content (by outputting 48i/s for example, as more HDTV support that, than 24i/s).
And I bet so cheap a player won't have any of that. Adding the fact that USA are riddled with patents and the like ...
And if Walmart want to attract people only, there's no point in removing one choice that could make people come to you.
If all of this was true, I bet, with clever marketing, that Sony could say that Blu-Ray is better quality, as it's available at high quality places, not cheap places (Walmart).
