TGS: Joy Ride
During its opening presentation at Tokyo Game Show, Microsoft revealed a new community area and three additional modes for its upcoming online Xbox Live racer, Joy Ride. In the game, you can use your Avatars to drive to different locations, interacting with other players and taking part in a number of challenges.
The new community location is Perilous Peaks, where you can buzz around with your friends and cruise through the mountains. As for the new modes:
Trick Showdown: Take a pit stop at the “Joy Ride” Stunt Park and collect multipliers to win big bonuses for your car stunts and Avatar tricks. Created for single player and group collaboration, work with your Avatar racing buddies to earn points, complete the stage and unlock the bonus round, Coin Frenzy.
Coin Frenzy: Looking for the fuzzy dice to hang from your review mirror? Work with your friends to collect as many coins as you can before the timer runs out in the ultimate bonus round, Coin Frenzy. Coins can be spent in the online store to deck out your car.
Delivery Dash: More cheese please! With Delivery Dash on “Joy Ride” you’re racing against the clock to feed hungry players fresh pizza. Race with friends back and forth from the store to delivery locations and work as a team to trigger a bonus round, earn coins, and experience points.
Joy Ride will debut later this year.

We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai
It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps
We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick







