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Yeah there is also no truth to a price cut either right? I kid. I kid.

I don't understand the whole "Well EA will lose 40% of It's revenue if they go exclusive with Microsoft." Thats bull. There are tons of people out there (IE Madden nuts and Sims fanatics) that would easily buy a beefy PC and/or 360 to purchase their products. There would be tons of people buying 360's if they could only get Madden on the 360 for example.

I think the handheld market they could just make Zune HD and future Zune's (as well as Microsoft mobile software) to be able to portable versions of Madden.



It's just that simple.