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"If this continues, both formats will be within 10% of each other (total sales) by the end of the year."

Shams how the hell do you see that happening ?

Week 10/28: BD 55, HD 45
Week 10/21: BD 51, HD 49

They already are losing ground after the initial Transformers sales jump.

hddvd going up against Spiderman, Ratatouille, Cars, Die hard. Even more telling is, rest of the year there are 47 hddvd products going up against 86 from Br.

Not only does Br have more huge hit exclusives, overall they nearly have double the products available.

Theres also the reality that every big release on both formats BR/hddvd sales are 2-1