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Ah, the mainstream business press - masters of spin, dunces of context.

A turnaround implies that Sony is somehow headed off the Cliff of Doom. But as I've said over and over again... Sony is doing fine. The PS3 was never designed to simply replace the PS2, it was the high-end supplement. Add up total sales of the PS2 and PS3, and Sony has maintained their 40% world market share, in units of home consoles sold, over the past year. This holiday, PS2 sales will probably slide, but the PS3 is positioned nicely to pick up the slack.