NPD Group To Introduce Digital Sales Charts
The NPD Group's David Riley has told MCV "The charts are needed in much the same way that retail and online tracking services are needed."
"Objective third party tracking is essential to separating the wheat from the chaff. In other words, accurate tracking will provide a no-nonsense view of what's happening on the publisher level, keeping away from the spin, and in some cases, misleading information that often appears on the internet.
"Misinformation can have a dramatic, negative impact on a publisher's bottom line."
I predict XBLA sales domination.
We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai
It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps
We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick
