Reasonable on 21 September 2009
I don't hate him - I do strongly dislike his direction and approach.
Make no mistake, though, if Activision continues to shine with this approach it will spread.
Why risk something new when you can put out version 10 of the same FPS with some new textures, missions that simply rework previous titles, and a smattering of 'new bits' - or release a music game and then release a ton of DLC for it on a regular basis?
Still, look at Hollywood, the music industry, etc. It's not like this doesn't happen all the time when its entertainment as commerce.
Try to be reasonable... its easier than you think...
