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Smashed said:

jesus kung fu magic said:

No thats because Halo is the flagship franchise for MS just as mario for nintendo. Its natural to think about the flagship franchise when your thinking about the system.

You were talking about the amount of people logged in daily, well... your answer is right there, its Microsoft's biggest online franchise.. If you don't think that plays a role in how many people logged in daily, then something's wrong.

Having played a lot of multi-player Halo over the years, I have to say that the reason Halo is so big online is the fun of the play, not anything MS does except to enable the gamers to enjoy it.  MS can try and market the heck out of Halo to get people to try it, but they sure as heck can't do a lot to keep someone playing month-after-month.  And consider this... even though it's relatively cheap (<$4 per month), people have to PAY to play online on the 360... yet they keep doing it in droves.

Halo is so popular online because it's very addictive to play.  End of story.