100$ HD-DVD Players

[Alexie Di Onie]

HD-dvd sales are up, and they lower the cost of the players seems like desperation? clever marketing maybe, getting rid of old players maybe, but more knowledge on this subject is needed before drawing conclusions. Are they selling them for less than production costs? Then its desperate, but if they sell them for cost, or they still make a profit then its smart marketing strategy, I can't imagine a compnay creating a product and selling it for less money than they used to produce it, and then when nobody was buying it they kept lowering the price of that product ot hopefully stir up sales of the lackluster electronic.