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Seece said:
Why would you need to have it set up? Is the PS3 more difficult to set up or something?

Well lets see, I have been to countless homes where people not only don't have there PS3 hooked up right, but a lot don't have it set up right either. Same goes for the 360 and Wii. I have seen people.....supposedly intelligent people......have the PS3/360 hooked up through composite and state to me how great the HD gaming is. Then I proceed to turn on the correct resolution or hook it up correctly and there mouths drop. Same goes for cable/sat. People paying for HD for years yet have been hooked up though coax or composite. Trust me, there is a need for this service.

 

 

EDIT--- To add to this, a lot of people have Geek Squad come set up there internet/router. These same people would have to figure out how to get the PS3 to work with it. Chances are the will not know how, let alone where to go in the PS3/360/Wii menu. Hell most wont even know what the hell a firmware is. The other benefit is that I am pretty sure they will bring along the latest firmware and do it locally instead of downloading it from the console.