| scottie said: Pachter is so dumb it makes my blood hurt. If all retailers sell the PSPgo at the price suggested by Sony, then they all lose money due to decreased game sales. If they (as retailers do with fridges) sell them at good profit margins, then they will have to sell above the suggested price, which would anger consumers a lot more than not selling it at all. How can he be so dumb? |
Why do you think the thing costs as much as it does? Do you think Sony just decided to charge more for the hell of it? Do you think it actually costs that much to make? It requires less parts than the PSP-3000 (no UMD drive), and thus probably costs less to make.
The reason it costs so much is to give retailers a decent margin on the item. However, retailers are scared of DD, and thus still refuse to carry it. I wouldn't be surprised if retailers make as much as $50 USD per Go sold in the States. The only problem with that is that they can't hope for 4-5 games sold per system anymore (and that's just *new* games), and thus they still lose out in the end. Plus, if the PSP Go becomes a successs, this leads to more DD-only consoles in the future, and that leads to less and less retailer control over the market.
Retailers are scared.
