ZenfoldorVGI said:
You realize, of course, he's talking about select fanboys? Viral marketers usually aren't paid employees. I've never properly debated Malstrom. Maybe one of these days I'll feel like it. |
This is not exactly true zen.
viral marketing is simply marketing by word of mouth, through networks, by people. I virally spread the ps3 price drop to 60 people on my cell phone the day I heard about it. It's using the persuasive strength of interpersonal relationships to change opinions.
People on websites and irl do this a lot, and are paid to do it.
Actually the hula hoop girl fro wii fit was thought to be a viral marketing scheme. Both her and her boyfriend work in the marketing business, and the boyfriend said that he wanted to work for nintendo.









