Grimes said:
selnor said:
But subbing in older films cannot be classed as marketshare. Why???
Becasue say for instance a film thats been around on DVD for 10 years. It gets released on Blu Ray in 2 weeks time. You would have to account all the DVD sales of the same movie over it's release to see the marketshare total. In other words the only ones purchasing the Blu Ray version are those adopting it. Hence those that haven't still own the DVD. If done correctly like that ALL Blu Rays will suffer a major blow in marketshare.
Taking films released recently together on both DVD and Blu Ray which the site does, gives an accurate reading of what the consumer is interested in right now. And that isn't Bluray clearly. It's actually declining in America. I will be interesting to see this next year with DD added in to.
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How would you account for on-demand services like Hulu and Netflix? They don't actually sell content, however they do influence buying behavior. For example, I have no desire to purchase television series anymore because I can rewatch them any time I want on-demand.
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Yes I agree. Since Netflix on 360 has been available in America, new Bluray film releases over the last year have taken a decline in marketshare. Is this due to HD being available on 360 via Netflix and Live? Maybe. Will being able to fully buy films on Live this year be a further factor? maybe. Hopefully now you can buy of Live they will factor that onto marketshare next year for America to.
