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selnor said:

But subbing in older films cannot be classed as marketshare. Why???

Becasue say for instance a film thats been around on DVD for 10 years. It gets released on Blu Ray in 2 weeks time. You would have to account all the DVD sales of the same movie over it's release to see the marketshare total. In other words the only ones purchasing the Blu Ray version are those adopting it. Hence those that haven't still own the DVD. If done correctly like that ALL Blu Rays will suffer a major blow in marketshare.

Taking films released recently together on both DVD and Blu Ray which the site does, gives an accurate reading of what the consumer is interested in right now. And that isn't Bluray clearly. It's actually declining in America. I will be interesting to see this next year with DD added in to.

How would you account for on-demand services like Hulu and Netflix? They don't actually sell content, however they do influence buying behavior. For example, I have no desire to purchase television series anymore because I can rewatch them any time I want on-demand.



Anyone can guess. It takes no effort to throw out lots of predictions and have some of them be correct. You are not and wiser or better for having your guesses be right. Even a blind man can hit the bullseye.