Grimes said:
Isn't this based off of the top 20 titles? The actual marketshare is subtantially lower if you were to includes the thousands of titles not in the top 20. Also there are blank media sales which I'm sure dvd completely dominates. |
But subbing in older films cannot be classed as marketshare. Why???
Becasue say for instance a film thats been around on DVD for 10 years. It gets released on Blu Ray in 2 weeks time. You would have to account all the DVD sales of the same movie over it's release to see the marketshare total. In other words the only ones purchasing the Blu Ray version are those adopting it. Hence those that haven't still own the DVD. If done correctly like that ALL Blu Rays will suffer a major blow in marketshare.
Taking films released recently together on both DVD and Blu Ray which the site does, gives an accurate reading of what the consumer is interested in right now. And that isn't Bluray clearly. It's actually declining in America. I will be interesting to see this next year with DD added in to.







