Why no one has introduced a variable reward system in to their network download services is beyond me. People love to randomly win free things. It's addicting. Introduce this to the PSN, Home, or Live and watch them blow up.
Also, the model of something like WOW, where you have lots of little tasks that people can complete for a reward is also addicting.
When someone introduced these types of things into their download service, along with nice affordable bite sized content, than people will throw away their hard media like that.







