numonex on 16 September 2009
The cheapest and safest option is to buy out successful franchises instead of making new exclusive IP's and buying development studios. The less risk is the best option.
Third party titles are the most abundant and make up over 80% of all games on the market. Third party success is critical and money hatting will ensure a few timed exclusives. DLC exclusive content can always be bought from third party development studios for the right price.
