Gamerace, I'm in my 30's as well and I really liked the commercial. I'm sure that ONE commercial isn't going to brand a console like this. I see this more as a new focus to get back to great commercials that highlight the strengths of the system with some great gameplay included in the commercial. Sure, Saliva isn't for everyone. Maybe they should use a Timberlake song instead or for other commercials to target the "casuals".
And honestly, why would someone want to target a "non-gamer". There are many of them out there and most will have no desire to pick up a video game system no matter what a commercial will do. So, go after gamers of all kinds.
This is a big step forward for Sony and a good campaign that will help sales and get people's attention.
My pokemon brings all the nerds to the yard. And they're like, "You wanna trade cards?" Damn right, I wanna trade cards. I'll trade this, but not my charizard.
