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noname2200 said:

He showed the audience a clip of Call of Duty: World at War, saying his friends in the movie industry all react by pointing out how unreal the mouth movement looks. The executive said game makers just haven't reached a point yet where the mouth movement and facial animation of game characters is good enough to establish a compelling emotional attachment from the player.

To remedy that, Kotick noted a realtime rendering and mouth movement technology Activision has been working on. He showed a clip of the technology, saying it could could represent nothing less than a transformation of the medium.

Wow...

Haha, yeah. That's what really stuck out to me, surprised you're the first to quote.

I mean, seriously? Get away from Blizzard, Kotick guy.