Procrastinato on 14 September 2009
This guy's antics will eventually drive away the creative people who give fire to his studios. He can practically kiss the old IW and Blizzard goodbye already.
In the end, he'll only pursue what appears to be profitable on the balance sheets -- avoiding "dangerous" creative new ventures like the plague. He'll let the rest of the industry innovate, and just cut and paste to survive. That's what drove one of Activision/Blizzard's major predecessors, Sierra Online, into the ground years ago.
Wash, rinse, repeat the mistakes of the past, Bobby. Don't bother with looking to capitalize on the ingenuity of the new, just keep plodding along, and see if you can stay afloat by analyzing spreadsheets, and pretending entertainment is a science.
