SlorgNet on 01 November 2007
Actually, at its $399/399EUR price-point, it wouldn't make a whole lot of sense to market the PS3 as a casual device. Maybe as a BluRay player, but it's still not that crucial sub-$300 territory. I'm sure SingStar will get a much more broad-based, family-friendly campaign, though.
An interesting ad, because it starts from the white room theme, and then showcases technological bodies defined by blackness - in a way, it's sort of an homage to Hideo Kojima's Beauty and the Beast characters, all shiny surfaces and mutant appendages.
