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EnosStory on 01 November 2007
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Sqrl said:
EnosStory said:
Bodhesatva said:

I'm a little torn by these ads. Clearly, these are better than the previous ones; they don't have that "What the hell, that's just creepy" effect.

On the other hand, my MAIN complaint about their previous ads was that they almost exclusively appealed to the male, age 16-25 demographic, and that problem still remains. This simply isn't going to appeal to girls, women, young boys (say sub 10), or adults over the age of 40. It's almost exclusively a young male badassness that not only doesn't attract women, but can actually repel them.


And what game from the ad are supposed to appeal to women and girls ? If it had Singstar LBp Afrika i might have agreed to a certain extent. But they arent marketing to soccer moms, they have to hit hard at the demographis their current games are made for. Do you see Warhawk, Uncharted Heavenly as girly games ? i sure dont. All i see is a pathetic complaint about something sony did well.

You want to market to girls and women you first need a product that appeals to them.


Easy there killer.

The PS3 should appeal to the female crowd because the female crowd appeals to the male 15-25 crowd quite a bit. Why do you think so many families are getting Wii's? Its not because "dad" wants it, its because mom wants it. Women get their way in the relationship when it comes to purchase far more than men. So if you can at the very least make your product appeal to them on a commercial you can help the guys convince their wives that it would be an "ok" purchase.

More than that there are some girls/women will/do enjoy the PS3 and sony should market to them as well.

With that said this ad shouldn't be tasked with hitting all of these birds with one stone. A single ad or campaign can appeal to just one section of the product demographic and target other ads down the road at the rest.

So in conclusion it is a good ad and it will sell consoles to its target demographic. I think Bodhesatva would agree with that. But I don't think you agree or understand me when I say that Sony should be thinking about the women and it should be trying to appeal to them on some level.

 
They are getting the wii casue its cheep and its software is family/child oriented.

 This is a $400 or $500 console and theres not one reason for a girl/women to buy it now.  To make the ad more girl friendly would be a waste.

A commercial with Singstar, Buzz, home, LittleBigPlanet, Afrika should be made to appeal to women and be put on during girly kid shows and oprah, but now they have no produts that appeal to that demographic.