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Okay folks, let's face some facts here: Nintendo is purposely courting more casual players and those people, by sheer definition, buy fewer games. So it should be expected that the Wii would have the lowest attach rate. The fact that it is as high as it is, and very comparible to PS3's is testiment that Nintendo's strategy is working, not only are they luring non-traditional players in, they are getting them to buy games!

Conversely we could debate what the hell is wrong with the PS3 it can't sell more software than the Wii?! Fact is, at it's price it's almost entirely core gamers, it should be smoking the Wii's attach rate. Why isn't it?

Hats off to Microsoft, without question they have manage to find a niche which is very profitable because they buy a lot of games. I think this holds true even in Japan, but please, someone correct me if I'm wrong here.

As for PS3 pulling ahead of Wii over the holidays, I agree with Parokki, while the PS3 has some fine games coming, none will have the attach rates of SMG, SSBM, Mario Kart, and quite likely WiiFit. The first three all had fantastic attach rates on GC and I'd expect the same for Wii, especially for SMG. Wii will pull ahead with these 4 lined up.