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I'm a little torn by these ads. Clearly, these are better than the previous ones; they don't have that "What the hell, that's just creepy" effect.

On the other hand, my MAIN complaint about their previous ads was that they almost exclusively appealed to the male, age 16-25 demographic, and that problem still remains. This simply isn't going to appeal to girls, women, young boys (say sub 10), or adults over the age of 40. It's almost exclusively a young male badassness that not only doesn't attract women, but can actually repel them.



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