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Smashed said:
Yet it outsold every console last week.

Well it has done it before going all the way back to when the Europe launch took place. 

Nah I'm just kidding it was nice for PS3. 

As for this... I don't think commercials in sports events involving video game companies relate in any way to Sony's well being with the "casual" market.  That would be a non sequitur fallacy.  Try again.