loy310 on 11 September 2009
Sony just need to stay competitive in the U.S, one commercial is good enough for an event such as this, let Microsoft spend their money on 5 ads, they are in a better position to do so in the states anyway.
I've noticed more effort from Sony in Japan, and the Others region, I expect them to push big ads there than in the U.S, because they have a better chance of being successful against their competition there.
