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XBox 360 is owned by Microsoft an American company and it is no surprise that the media in America would favour the XBox 360 over the PS3 a foreign product. Microsoft has a say in what goes in regards to marketing in America.

Microsoft spend a lot more money in marketing the XBox 360 in America than what Sony spends on marketing the PS3 in America. The XBox 360 has a stronger market share in America than the PS3 and it will try to hold its sales lead over the PS3 in America.