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Its 12% now, but it needs to get to at least 50% and stay there before we can even suggest that the Wii has hit saturation (at least in some places). A new Fry's Electronics opened up in Roseville CA last Friday. They had an ad that advertized at least 100 Wiis. I went there after work and all the Wiis were gone, though they had a huge selection of games and accessories for all systems which was nice to see. Anyway I asked and was told they got 250 Wiis and sold through them in a few hours. In fact, to date, I have only seen Wiis on the shelf once at Wal-Mart and there were 3 and they were gone shortly afterwards. Stores still get people waiting in line for hours before the store opens and this is 5 months after launch... I am interested to see how much Nintendo can up production and want to see what the actual demand is so we can have some real comparissons.