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This is going to do little to help the 360. A price cut means zero improvement in product or any other benefit to the consumer that another competitor cannot easily accomplish so, it would probably be incorrect to view this as the 360 brand being any stronger in japan. In fact, when you think about it, the 360 is probably thought of as more of a western brand which wouldn't really appeal to the japanese or asians in general b/c they have different tastes with gaming and probably want to be marketed to on familiar (asian) terms.

That is why the 360's Japanese competitors ( Wii/PS3) are doing a lot better than the 360 anyway. When you think about how hard it would be to secure asian game development, promote the brand for asians which frankly is about non-existent right now, etc Microsoft has a big hill to climb over just to get to the point where it is relevant in the Asian market.

From a earnings-based perspective Microsoft should stop worrying about Asia so much and concentrate on the West.