makingmusic476 on 29 October 2007
From an article in Home Media Magazine, covering the Blu-Ray festival being held in Hollywood right now:
Also there was Dan Silverberg, VP of high-definition media for Warner Home Video, which since Paramount’s move to the HD DVD camp is the only studio to support both next-generation formats.
That may not be for long, Silverberg said. “One thing that may be changing is our strategy,” he said. “When both formats launched and hardware prices were high, we made a decision to support both formats and let the consumer decide. But now that hardware pricing is affordable for both Blu-ray and HD DVD, it appears consumers no longer want to decide — so the notion of staying in two formats for the duration is something we are re-evaluating now that we are in the fourth quarter.”
Silverberg noted that Warner has the top-selling Blu-ray title of all time with 300 and is consistently No. 1 or No. 2 in both Blu-ray sales market share and in number of Blu-ray titles in the market.
That may not be for long, Silverberg said. “One thing that may be changing is our strategy,” he said. “When both formats launched and hardware prices were high, we made a decision to support both formats and let the consumer decide. But now that hardware pricing is affordable for both Blu-ray and HD DVD, it appears consumers no longer want to decide — so the notion of staying in two formats for the duration is something we are re-evaluating now that we are in the fourth quarter.”
Silverberg noted that Warner has the top-selling Blu-ray title of all time with 300 and is consistently No. 1 or No. 2 in both Blu-ray sales market share and in number of Blu-ray titles in the market.
“We can definitely talk Blu-ray,” he said. “We are committed to the format.”
So, the guy reaffirms Warner's commitment to Blu-Ray, then mentions (at a Blu-Ray promoting festival) how they may be forced to decide the victor of the format war by going exclusive to a single format. I wonder which format that will be...
