Loud_Hot_White_Box on 05 September 2009
^^ don't know if your question was prompted by my post, and I don't know about the 360 hardware cost, but MS has already made a profit this gen, it's just that lifetime, including the first XBox, they are several billions in the red. Sony is between 1 and 2 billion in the black (profit) since they entered the gaming biz I believe, after factoring in the losses attributable to the development and launch of PS3 (and winning of the hi-def format war).
