Sony are really raising their game this year, I was in GAME yesterday in the UK and they now have this huge shelf with all the Playstation stuff. It has a HD TV with a PS3 hooked up playing trailers, a playable PSP, big posters for upcoming games (Uncharted 2, Eyepet, LittleBigPlanet PSP). I mean this thing is huge - they've removed 2 or 3 shelves to make space for it and reshifted the whole store layout.
I think they've got these thing in every major GAME in the UK, I saw something similiar in HMV too.
The adverts themselves are alot better now, instead of babies using the force for no reason they're actually trying to sell the PS3 for what it does well. They're doing a great job of playing off public perception that the PS3 was a 'everything' machine but too expensive now the price cut is in.
It's taken 2 years but I think Sony have finally dropped their arrogance and reailsed they can't sell this thing solely off the PlayStation brand. I just hope this isn't a short term flirting affair.
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