Grey21 on 04 September 2009
| NicholasCage said: That's amazing for the Newspaper ads. It's kind of like putting those pics in the front cover of NY Times. |
I don't think you can compair the Metro with the Times. In my country the Metro is a cheap free newspaper they hand out at stations, schools and other public places. It could be different in the UK but I doubt it's comparible with the Times. Having said that, it's free and therefor many people will read it (or atleast take one with them) so when this campaign is over everyone will know about the Slim. And since many students read it aswell it does market the initial targetgroup.
