To answer my own questions:
Sony need to match Microsoft anything less and it would be seen to be failing. Although I do not think that will be enough to finish the Playstation. The Playstation does need to see a marked improvement in its software sales though to compensate for the investment if they cannot achieve this and it does not at least balance the books then the brand assuming market conditions do not radically alter could be at risk.
Microsoft I think are in a similar position, I do not see Microsoft continuing to invest if they start losing badly against the Playstation and the signs are that they will.
Nintendo still have a number of tricks up its sleeve its biggest risk is they are only in one market if the bottom fell of the Wii for example it would put them in a very difficult position. Which is why I believe they will be ready to launch with a new HD console the moment that happens.
W.L.B.B. Member, Portsmouth Branch.
(Welsh(Folk) Living Beyond Borders)
Winner of the 2010 VGC Holiday sales prediction thread with an Average 1.6% accuracy rating. I am indeed awesome.
Kinect as seen by PS3 owners ...if you can pick at it ...post it ... Did I mention the 360 was black and Shinny? Keeping Sigs obscure since 2007, Passed by the Sig police 5July10.
