Zyzomys on 28 October 2007
I think EA's tactics will only hurt themselves. For example they take some cash from MS and only advertise Madden for the Xbox 360. This is a rediculous policy.
This is called co-op advertising and is done across many industries. Ever see a Best Buy commercial or print ad that only has Panasonic products, or Canon cameras in? Best Buy bought the ad but it is subsidized by the manufacturer. It is smart business and if Sony wanted to they too could run ads like this.
As for EA, this is a large & successful software company and it is not going to ignore the Wii's success. It simply takes time to create proper IPs that take advantage of the Wii. I anticipate many awesome Wii games being released in fall of 2008.
