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I'm sorry but if WoW makes every other MMORPG looks like a failure, then Nintendogs makes every other game that sells under 15 million a failure. WoW is a one off. As long as you're bringing in a nice profit your game is a success. WoW is just a monster, can't really compare any other MMOs with it.
FFXI still has one of the highest player base for a MMO, its not a flop.