Isn't this just renaming one of the principles that underlies Christensen's ideas about disruptive technologies?
They usually are based around cheap, off-the-shelf base elements, they offer some new, different value rather than the ones constantly improved in mainline products. They raise slower in what they offer in "old values", but they aim at being "good enough" for the requirements of most users - which raise even slower.
The difference being that this "good enough" about specific uses / a certain threshold of user requirements is a more limited concept than the disruptive process over time ( for example, the accessible/cheap point and click cameras are never going to replace the high-end models for prosumers, as that kind of accessibility is not a value for those who want total control over the shots )
And btw, this "limited" version is much closer to what is happening in videogaming than the full "disruptive technology" process.
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