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If I was in charge of Nintendo I would invest some money on property. This would be some easy money depending on the type pf property they purchased. I would also try to purchase a 3rd party company or buy a substantial amount of shares of a small 3rd party company. Furthermore, I would open a small movie production. This way Nintendo can use some of their writer’s ideas in making animated films using Nintendo characters and entirely new ideas. I would also consider investing heavily in the new markets such as China and S. Korea. If Nintendo uses the correct marketing strategy in both markets Nintendo can see a substantial increase in software sales and hardware sales. Finally, I would have Nintendo try to create a new use. For instance I would have the DS available on schools campuses, where students can buy the DS for the use of a calculator, dictionary, … encyclopedia.