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Well, if I was runnign Nintendo I'd be looking into non-gaming ventures with the potential for long-term pay-off. Gaming is a rather volitile business, and while they have their hand on the pulse now there's not telling when someone else is going to to come along as Sony once did and kick their asses to the curb. They just need to find a niche with massive growth potential and not lose money on it as they have done with other non-gaming ventures they've tried out.

I'd also consider some loss-leading strategies. Not on their consoles, of course, since they have come as far as they have by always makign a profit on those. But if they want something like the balance board to really take off, then one of the best chances of the happening is selling hte thing at a loss for a little while. Expanding their grip on the market they are already good at is almost a good as establishing themselves in another.

If they just wnat to stick to gaming, though, they could just buy a major 3rd party (instead of the little ones they normally pick up) and increase their stable of big name franchises massively.



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