Did Sony force Microsoft's hand in the announcements or was the SKU shuffle – getting rid of the Pro and the price cut – already planned for the holidays?
Oh, yes, I mean, we've been planning this many, many months in advance. We strategically plan our life cycle details out with a multi-year plan, but the specifics of the way we handle this transition and this price drop is something that we planned months in advance. I'd say the fact that we announced our price drop within a week of Sony's is probably just a bit of a coincidence and probably more reflective of the fact that we're heading into the holiday season than anything else. We surely didn't, in the last few days, pull this out of our hat. We've got retail ads lined up this weekend and circulars and in-store stuff that we've been planning for many months.
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Notice the no come out and say it reply..
Other PR's said not selling consoles wasn't the reason for their price cut... when it was..
PS4 Preordered - 06/11/2013 @09:30am
XBox One Preordered - 06/19/2013 @07:57pm
"I don't trust #XboxOne & #Kinect 2.0, it's always connected" as you tweet from your smartphone - irony 0_o
