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Having integrated applications to readily available web sites is nothing new. There are several apps on the iPhone that do things with Twitter. Yet the iPhone also has a browser. Sometimes you can do things differently than what is already offered on the website. In this case, it tailors it to a console. Not saying this will be my cup of tea, but I can see why they would do it.

They are also adding an app store to Zune Marketplace so expect things of this nature to start popping up there as well. Perhaps the Zune Twitter and Facebook apps will integrate with the 360 one.