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I don't know if the 360 can beat there last Q4 world wide, but they will beat it in NA. They have so much momentum at the moment it is just scary. In europe they face heavy competition from Sony. That just the way it is. It is the first Christmass for the PS3 this year and 399€ isn't a price Europeans aren't used to, its high, but not that extra ordinary for six month old console. The PS3 sells in Europe and beat the crap out of the 360 at the moment, and I can not see why they not should take that momentum in the holidays. I always said that a 500 price point for the starter pack (or 400€ just for the console) they will sell a lot of these. And a good performing PS3 takes away momentum from the 360. It is not the same with the Wii.