It appears that 2K Games are further attempting to get into the realm of digital downloads - but instead of dealing with sport games they're planning on... a point and click adventure?
Both the ESRB and OFLC rating boards have updated with the game being present. The ESRB describes the game as a game where players "guide an artist and his dog through surreal and abstract environments". Players will solve puzzles by using objects, such as mirrors and rocks, to continue through the game.
We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai
It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps
We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick
