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I think I know where I went wrong with my 280 number.

Tell me if this makes sense.

I used the 10% loss still to come up with it. But when he said that 10% number the 65nm chip set was already in the console for 1.5-2 years... something like that? And that would give it time to reduce the costs of manufacture.

When I did my estimate I didn't take that into consideration. So the 45nm chip set would be more expenisve with it falling in costs in time. So, maybe we are closer to our estimates than we are thinking. Do you think the costs over time can be reduced to closer to my estimates?