Seems like the official launch pricetag here is NZD $599. That translates to USD $407. The official price for the Phat was/is somewhere in the mid to high $700s but nearly every retailer has been selling it on "special" for the last couple of months for ~$698, and in some cases that's with a game. However it seems some retailers are including the Blu ray remote with every slim sold. Launch bundles are going for about $650.
If they want to hit a sales sweet spot here it'll need to drop by a bit more yet, or there'll need to be some sweeter bundles.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix
